Voyage Long Term Care held a thrilling brand reveal event on Sunday, April 23rd, to reveal the new branding for their three newly managed communities: Heritage Manor, Heritage Park Nursing Center, and North Winds Living Center.
The event, hosted by North Winds Living Center, was a fun-filled evening with a cookout serving hotdogs, chips, soda, and cupcakes along with various games and music. The highlight of the event was the raffle, where attendees had the chance to win prizes such as Beats earbuds, a griddle, an iPad, and a grand prize being a 65” Samsung 4K TV.
However, the most anticipated moment of the evening was the reveal of the new branding for the communities. Three employees from each community volunteered to wear the new branded scrubs and t-shirts for the reveal. When it was time for the grand reveal, the volunteers burst through the door and ran through the crowd to showcase the new branding. Everyone was excited to see the new look and feel of the brand. “We wanted to create a sense of excitement and tons of hype leading up to the brand release, and I think that we definitely accomplished that,” said Jarrod Ferguson, Director of Marketing at Voyage Long Term Care.
The excitement continued as employees from each community shared their thoughts on the new branding. Chavonne Holmes, Heritage Park Nursing Center employee, exclaimed, “I love it – I think it’s cute! I like the color blue!” Raymond Johnson, Heritage Manor employee, eagerly explained, “I actually love it. Like, I mean, like Brad said – we're all family at that place. I mean, everyone loves each other and just, it’s a big family.” Caitlyn Spencer, North Winds Living Center employee, excitedly stated, “I’m so happy and the color is amazing and it’s - it’s awesome!”
After the reveal, employees collected their new t-shirts, scrubs, totes, lanyards and badges, and folders, which were displayed on tables for everyone to see. The event concluded with employees receiving their paychecks early, adding to the excitement and joy to the event.
This brand reveal event was an exciting moment for Voyage's newly managed communities and marked a new chapter in their journey. It was a memorable evening for everyone and marked the beginning of a new and exciting era for Heritage Manor, Heritage Park Nursing Center, and North Winds Living Center.